Tuesday, 21 August 2007

The Proud Leonidas Belgian Chocolates

Belgian chocolates are legendary. Whilst Neuhaus and Godiva probably offer the most exquisite and decadent chocolates in beautiful packaging, my favourite Belgian chocolates are from Leonidas.

Leonidas Kesdekidis, an ordinary Greek citizen was the founder of Leonidas Belgian Chocolates. His company bears his name as the founder of the company who make wonderful delights like pralines, truffles and other heavenly chocolate assortments. Mr. Kesdekidis arrived in Brussels in 1910 and married a local so decided to settle. He made a large array of pralines in his place close to Rempart de Moines.

Mr. Kesdikidis and his descendants’ goal was to bring his home-made wonderful delights of pralines as close as possible to as many consumers, not to mention every creator’s dream to let the rest of the world know of their chocolate concoctions. His strategy of combining world-class quality and the best price is still unbeatable. Leonidas’ products are far different from the chocolates of other brands. The fact that only Leonidas has such concern for the freshness of its chocolates makes it unique and unbeatable. Meanwhile other brands’ strategy is to make their products fresh so they repackage the product but what about the product itself? Yes, the package is fresh but the content is still the same. Whereas at Leonidas, the chocolates will only be boxed on the day that the customer’s order is received. Other chocolates’ quality of freshness may be risked for the necessity of longevity. They are likely to be pre-packed ready to be on a shelf in department stores or supermarkets, but not Leonidas.

At Leonidas, longevity is not a problem because of the packing strategy; instead the main concern is not to compromise the quality of the produce in other terms. The same applies to the ingredients. Most chocolate makers use vegetable fats in their chocolates but Leonidas prefer to use genuine cocoa butter. Their very high standards meant that Leonidas were able to obtain an ISO 9001 certificate for the produce’s quality, which is much over the minimum requirement for the production of chocolates.

Leonidas deliver only where there are Leonidas outlets like Hollywood and all over United Kingdom and Belgium. However, they refuse to export for the reason that they do not want to risk the freshness of every chocolate that goes out of their stores. To date there is only a small number of sellers of Leonidas chocolates because of the high standard requirement that every seller has to comply with for the very cautious storing and freshness concerns.

The chocolates are wrapped in 500grams, 750grams, and 1kg boxes. There are different sorts of gift wrapping, as well as the standard wrap, luxury and seasonal choices.

These chocolates are supposed to be consumed within 21 days from purchase. They should not be kept too long otherwise the freshness and or the quality will not be the same as is expected, although keeping them refrigerated will prolong the shelf life. If storing in the fridge, you must keep them away from other foods with a prominent smell, otherwise the chocolate will be ruined because it may absorb the odour of that affect the taste and quality.

Leonidas chocolates online in the UK
Leonidas chocolates online in the USA

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