I just heard on "Big Brother's Little Brother" that all of the housemates can expect to earn large sums of money when they leave the house in appearances, endorsements and stories.
Currently, their friends and families are earning from sending photos of the housemates to the press.
Our society really is obsessed with fame for fame's sake, even of non-famous people. Yet the really important people who are contributing to society eg scientists developing cures for illnesses, surgeons developing new eyehole surgery techniques etc. are only known of in their fields. What a sorry world we live in.
Antonia Stuart-James is an English hypnotherapist living in Belgium.